Ethics are guidelines for good behavior that benefit everyone in society. Marketing ethics are the guidelines of behavior designed for organizations and their employees in their role as marketers. Some rules of ethical behavior are enforced by law.
Laws can enforce promises that are clearly documented as part of a contract. If you and an employer sign a contract and the employer does not pay you for the work you have done, the employer is acting unethically. By law, you must be paid money in exchange for your services.The law also protects a person´s inventions from theft, thus assuring reward for creative effort. For example, the inventor of the cell phone. The inventor registered their unique technological design with the US Patent Office. The inventors alone can sell their product or hire someone to do it for them. The law cannot unfortunately assure fairness and ethical behavior when verbal agreements have not been written into formal contracts.
When implementing a marketing concept, a business should be guided by the standards of marketing ethics. This means that the transactions should benefit everyone fairly. The general rules of good ethical behavior are the basis of the American Marketing Association´s "Code of Ethics." Applying good marketing ethics to the marketing concept can lead to long term satisfaction for the business, the customers, the consumers, and the community. Thus, sound marketing ethics, such as producing safe products, contribute to a marketer´s own sales and profits in the long run.
Laws can enforce promises that are clearly documented as part of a contract. If you and an employer sign a contract and the employer does not pay you for the work you have done, the employer is acting unethically. By law, you must be paid money in exchange for your services.The law also protects a person´s inventions from theft, thus assuring reward for creative effort. For example, the inventor of the cell phone. The inventor registered their unique technological design with the US Patent Office. The inventors alone can sell their product or hire someone to do it for them. The law cannot unfortunately assure fairness and ethical behavior when verbal agreements have not been written into formal contracts.
When implementing a marketing concept, a business should be guided by the standards of marketing ethics. This means that the transactions should benefit everyone fairly. The general rules of good ethical behavior are the basis of the American Marketing Association´s "Code of Ethics." Applying good marketing ethics to the marketing concept can lead to long term satisfaction for the business, the customers, the consumers, and the community. Thus, sound marketing ethics, such as producing safe products, contribute to a marketer´s own sales and profits in the long run.
2 comments:
Baby, I am so proud of you for putting this site together. You really have put a lot of hard work into this... I hope you continue with it and keep up with it, because I know everything you do is a success!
Thanks Bro, I am a Chef in Gilbert, AZ looking to broaden my horizons as well. I am working on my B.A. in business right now in addition I do cooking shows/classes as well as catering and other things as well. Thanks for doinwhat you love and helping the rest of us just because.
Neil Sheldon
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